Utilizing A/B testing to compare variations and make informed decisions based on actual user behavior, leading to better conversion rates and user experience improvements.
Setting up Google Analytics and GTM for in-depth tracking of key performance indicators (KPIs), user journeys, and site interactions to gain actionable insights.
Implementing custom tags and events in GTM to track specific user actions (e.g., button clicks, form submissions) that provide valuable data for optimizing content and functionality.
Using GA to monitor A/B test results, analyze data trends, and continuously refine the website to improve engagement and conversions, while providing clear, actionable reports to stakeholders.